GPS for Girls – the reply!

Posted on 26. Jun, 2006 by Joanna in News, Sat-nav & GPS

The Buddy

Well, I asked for it! The girls at Intempo digital have replied to my rant about the “Buddy” pink GPS system, actually the managing director has. They took the time to write to me so I’ve given their reply its own post:

“Please dont be too cross with us! Buddy was designed as a tongue in cheek retaliation against the boring black and silver GPS products on the market.

It was designed by all the girls at Intempo and we didn’t ask the boys opinion even once! At Intempo we believe in bringing technical products out of the jargon age and making them easy to use by just turning them on. We are not implying women cant understand the technical jargon, just that we have better things to do with our time than read a 200 page instruction booklet.”

Fair enough, I agree, but hold my point about it being made in the “simple” department where “techie stuff” isn’t an issue. But they continue…

“Buddy is driven by the world class Destinator software and is as robust and reliable as other products in its specification class, it includes, 3.5inch touch screen, UK and Ireland maps, full UK postcode support, points of interest including hotels, bars and tourist attractions.”

Alright, you all know that I love my Destinator – so you’re starting to win me over – but why aren’t important little details like this made in the spec? Or more to the point, why don’t the spec links work? Come on girls, if what your telling me is that no men were harmed in the making of the product, surely a woman’s natural attention to detail would shine through.

Finally:
“Our comments on the packaging and Press releases including “Imagine you may never argue with your fella again” are just a bit of piss take and not meant to offend, if anything they are intended to make our customers laugh a bit at just how silly some of our competitors packaging comments are!

Im sorry we caused you to rant, but perhaps now you know that we were having a laugh you will change your mind a bit.

Love from
Bernie
xxx
Managing Director Intempo Digital.”

So, I asked all the girls in our office their opinion on the product – without showing them the reply, and all four of them guessed that it was designed by a man and said that they felt a little spoken down to. After showing them the reply, they all said that they’d take a second look at the Buddy – and they agree that it looks pretty good for the specification class. However, no one said that they would buy one until they knew a little more about it – like the price?

Thanks for taking the time to write to me and I always like to hear an opinion on my opinion. I’m happy to admit that I will relook at the Buddy, especially now i know that there’s more to it than butterflies. I’d be more than happy to take one for a test drive if Intempo want to talk to me through TotalPDA? If anyone else has a view on the Buddy, post a reply and let us know.

Thanks Intempo

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