Targeted radio advertising through your GPS?

Google’s CEO Eric Schmidt, according to Digg, has come up with yet another bizarre idea to aid his company’s global domination - personalised in-car advertising. He believes that using GPS technology, Google Adwords and in-car radios that adverts should personally address him about what he needs. For example, “while driving past a clothing store, a radio ad should remind Eric that he needs a pair of pants and instruct him to turn left at the upcoming clothing store.”

So is this the next step in adverts on your GPS? Google have already bought dMarc Broadcasting “a digital solutions provider for the radio broadcast industry.” While they are keeping quiet about the methods behind this, Google are apparently hoping that this aquisition will allow for “targeted, measurable advertising” online, with radio adverts through Google Adwords. The GPS adverts may just be a pipe dream for now, despite Schmidt’s assurance that this could be a reality in just one or two years, and Google’s relationship with GPS manufacturers, there’s no real evidence that they’re researching this - but as always I’ll keep you posted.