TomTom – the Best Value GPS and Now Officially Twice as Cool

Posted on 14. Sep, 2007 by Derek in Accessories, News, TomTom

TomTom

For the second year running, TomTom, the world’s largest gps solutions manufacturer, has been included in the Coolbrands book amongst some of the UK’s leading brands.

Since 2001, the remit of the Coolbrands initiative has been to identify and champion the best, most innovative, and coolest brands in the UK. Coolbrands council members, responsible for implementing the initiative, define a ‘Cool brand’ as the following:

“CoolBrands are brands that have become extremely desirable among many leaders and influencers. They have a magic about them signifying that users have an exceptional sense of taste and style’. Fewer than 5% of brands initially considered qualify for the status.”

By identifying brands in this way, the organization aims create a greater appreciation of brands and to create a further awareness of those brands which make it into the top positions.

Such recognition further serves to reinforce what is already widely known in the GPS world – that TomTom is a leading innovator in its field, producing cutting edge products and striving to manufacturer products rivalled by no other. And with the latest releases including advancements such as Map Share™, and state of the art developments with the new GO 520, 720 and 920 models, it comes as no surprise that the TomTom brand would receive such an accolade.

Related Products

TomTom GO 520

TomTom GO 720

TomTom GO 920T

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