According to a new report by Gfk retail and technology, the march of the Android is sure and steady and gobbling up market share left right and centre.In Q1 of 2010 Android’s slice of the UK mobile contract market was just 3%, Q2 saw that rise to a staggering 13.2. You may think this is proportional to an increase in people taking out contracts. It isn’t. The UK mobile contract market saw less than 1% increase in the Q2 period but amazingly Android based handsets increased 350%.
”The figures suggest an increasing number of consumers are now asking for Android handsets by name,” commented GfK analystMegan Baldock. “Operating Systems are no longer simply a by-product but a key selling point in their own right.”
This quarter will see the release of the FroYo update for most current Android handsets, will this have any impact on this quarter’s sales? Will the beauty of the open source OS ultimately be it’s undoing?