
After several months of anticipation, the wait for the arrival of the iPhone in the UK is over. At a press conference in London today, Steve Jobs – the Chief executive of tech giant Apple – revealed that the iPhone will go on sale in the UK on November 9th. He also confirmed that the unit will be supplied by network provider O2, and sold exclusively through the Carphone Warehouse.
Amid massive hype and marketing campaigns, Apple may have a tough time breaking into an already saturated mobile phone market. Surprisingly, there will be no operator subsidy, meaning that technophiles will have to pay the princely sum of £269 to own the coveted device - for the hoards of dedicated Apple followers expecting a free iPhone, this will sorely disappoint. Over and above the expense of purchasing the handset, it is likely that customers will be tied into a lengthy and expensive contract with O2, which will result in bills of up to £700 for iPhone services over the duration of the contract.
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